New Year's Resolution: How am I doing?
I resolved to stop drinking Starbucks Coffee this year.
You probably think I have developed some kind of vendetta against this corporate giant. Nope.
I don't like the coffee.
Not much of a resolution, you say, to stop doing something you don't like?
Oh, but it is. You see, for some reason Starbucks has had its hooks in me for years now. As soon as we got one in town, it became the thing to do. It was such a big thing that I guess I didn't take the time to consider whether or not I liked the product.
Turns out that "cool" and "trendy" will sell you a lot of coffee if people are not paying attention. When I did wake up, I realized that I had somehow been brainwashed into drinking something that I had to pour a quarter cup of sugar into before I could stand.
People say that Starbucks sells an "experience" as much as it sells coffee. I still haven't figured out what that means. Normally a joint that only sells the New York Times is one that I would avoid. If anybody knows what the experience is, please tell me.
Nowadays I can be found drinking coffee and reading the local newspaper at one of the oldest and most revered of American instituitions--McDonalds.
You probably think I have developed some kind of vendetta against this corporate giant. Nope.
I don't like the coffee.
Not much of a resolution, you say, to stop doing something you don't like?
Oh, but it is. You see, for some reason Starbucks has had its hooks in me for years now. As soon as we got one in town, it became the thing to do. It was such a big thing that I guess I didn't take the time to consider whether or not I liked the product.
Turns out that "cool" and "trendy" will sell you a lot of coffee if people are not paying attention. When I did wake up, I realized that I had somehow been brainwashed into drinking something that I had to pour a quarter cup of sugar into before I could stand.
People say that Starbucks sells an "experience" as much as it sells coffee. I still haven't figured out what that means. Normally a joint that only sells the New York Times is one that I would avoid. If anybody knows what the experience is, please tell me.
Nowadays I can be found drinking coffee and reading the local newspaper at one of the oldest and most revered of American instituitions--McDonalds.
1 comment:
Personally, I don't think one "learns" much from experience. People mostly learn from what they WANT to do and how bad they want it. If anything, experience makes one lazy and tired.
I guess that's the case with Starbucks. I wouldn't know. I am from a whole other country.
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